The Importance of Play in Promoting Health Child Development and Maintaining Strong- Parent-Child Bonds

Play is essential to development because it contributes to the cognitive, physical, social and emotional well-being of children and youth. Play also offers an ideal opportunity, as in Baby Power Forever Kids, for parents to engage fully with their children. Time for free play has been markedly reduced for some children in the United States.

Play is so important to optimal child development that it has been recognized by the United Nations High Commission for Human Rights as a right of every child.

Reduced play has even affected kindergarten children, who have had free play reduced in their schedules to make room for more academics.

  1. Play remains an ideal venue for parents to engage fully, and child professionals must reinforce the value of this play. Some play must remain entirely child driven, with parents either not present or as passive observers ( we in Baby Power Forever Kids believe in parents being passive observers , just a smile and a nod raises your child’s self- esteem tremendously) because play builds some of the individual assets children need to develop and remain resilient. 
  2. Parents need to feel supported to not passively accept the media and advertising messages that suggest there are more valuable means of promoting success and happiness in children that the tried, trusted., and traditional methods of play and family togetherness. 

Baby Power Forever Kids give you, the parent, one hour of uninterrupted quality time with your child.